Goto Section: 32.6611 | 32.6620 | Table of Contents

FCC 32.6613
Revised as of December 4, 2012
Goto Year:2011 | 2013
§  32.6613   Product advertising.

   This account shall include costs incurred in developing and
   implementing promotional strategies to stimulate the purchase of
   products and services. This excludes nonproduct-related advertising,
   such as corporate image, stock and bond issue and employment
   advertisements, which shall be included in the appropriate functional
   accounts.

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Goto Section: 32.6611 | 32.6620

Goto Year: 2011 | 2013
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