Goto Section: 64.2502 | 64.4000 | Table of Contents
Revised as of October 26, 2020
Goto Year:2020 |
§ 64.3100 Restrictions on mobile service commercial messages.
(a) No person or entity may initiate any mobile service commercial
message, as those terms are defined in paragraph (c)(7) of this
(1) That person or entity has the express prior authorization of the
(2) That person or entity is forwarding that message to its own
(3) That person or entity is forwarding to an address provided that
(i) The original sender has not provided any payment, consideration or
other inducement to that person or entity; and
(ii) That message does not advertise or promote a product, service, or
Internet website of the person or entity forwarding the message; or
(4) The address to which that message is sent or directed does not
include a reference to a domain name that has been posted on the FCC's
wireless domain names list for a period of at least 30 days before that
message was initiated, provided that the person or entity does not
knowingly initiate a mobile service commercial message.
(b) Any person or entity initiating any mobile service commercial
(1) Cease sending further messages within ten (10) days after receiving
such a request by a subscriber;
(2) Include a functioning return electronic mail address or other
Internet-based mechanism that is clearly and conspicuously displayed
for the purpose of receiving requests to cease the initiating of mobile
service commercial messages and/or commercial electronic mail messages,
and that does not require the subscriber to view or hear further
commercial content other than institutional identification;
(3) Provide to a recipient who electronically grants express prior
authorization to send commercial electronic mail messages with a
functioning option and clear and conspicuous instructions to reject
further messages by the same electronic means that was used to obtain
(4) Ensure that the use of at least one option provided in paragraphs
(b)(2) and (b)(3) of this section does not result in additional charges
to the subscriber;
(5) Identify themselves in the message in a form that will allow a
subscriber to reasonably determine that the sender is the authorized
(6) For no less than 30 days after the transmission of any mobile
service commercial message, remain capable of receiving messages or
communications made to the electronic mail address, other
Internet-based mechanism or, if applicable, other electronic means
provided by the sender as described in paragraph (b)(2) and (b)(3) of
(c) Definitions. For the purpose of this subpart:
(1) Commercial Mobile Radio Service Provider means any provider that
offers the services defined in 47 CFR Section 20.9.
(2) Commercial electronic mail message means the term as defined in the
CAN-SPAM Act, 15 U.S.C 7702 and as further defined under 16 CFR 316.3.
The term is defined as "an electronic message for which the primary
purpose is commercial advertisement or promotion of a commercial
product or service (including content on an Internet Web site operated
for a commercial purpose)." The term "commercial electronic mail
message" does not include a transactional or relationship message.
(3) Domain name means any alphanumeric designation which is registered
with or assigned by any domain name registrar, domain name registry, or
other domain name registration authority as part of an electronic
address on the Internet.
(4) Electronic mail address means a destination, commonly expressed as
a string of characters, consisting of a unique user name or mailbox and
a reference to an Internet domain, whether or not displayed, to which
an electronic mail message can be sent or delivered.
(5) Electronic mail message means a message sent to a unique electronic
(6) Initiate, with respect to a commercial electronic mail message,
means to originate or transmit such messages or to procure the
origination or transmission of such message, but shall not include
actions that constitute routine conveyance of such message. For
purposes of this paragraph, more than one person may be considered to
have initiated a message. "Routine conveyance" means the transmission,
routing, relaying, handling, or storing, through an automatic technical
process, or an electronic mail message for which another person has
identified the recipients or provided the recipient addresses.
(7) Mobile Service Commercial Message means a commercial electronic
mail message that is transmitted directly to a wireless device that is
utilized by a subscriber of a commercial mobile service (as such term
is defined in section 332(d) of the Communications Act of 1934 (47
U.S.C. 332(d)) in connection with such service. A commercial message is
presumed to be a mobile service commercial message if it is sent or
directed to any address containing a reference, whether or not
displayed, to an Internet domain listed on the FCC's wireless domain
names list. The FCC's wireless domain names list will be available on
the FCC's website and at the Commission headquarters, located at the
address indicated in 47 CFR 0.401(a).
(8) Transactional or relationship message means the following and is
further defined under 16 CFR 316.3 as any electronic mail message the
primary purpose of which is:
(i) To facilitate, complete, or confirm a commercial transaction that
the recipient has previously agreed to enter into with the sender;
(ii) To provide warranty information, product recall information, or
safety or security information with respect to a commercial product or
service used or purchased by the recipient;
(iii) To provide:
(A) Notification concerning a change in the terms or features of;
(B) Notification of a change in the recipient's standing or status with
respect to; or
(C) At regular periodic intervals, account balance information or other
type of account statement with respect to a subscription, membership,
account, loan, or comparable ongoing commercial relationship involving
the ongoing purchase or use by the recipient of products or services
offered by the sender;
(D) To provide information directly related to an employment
relationship or related benefit plan in which the recipient is
currently involved, participating, or enrolled; or
(E) To deliver goods or services, including product updates or
upgrades, that the recipient is entitled to receive under the terms of
a transaction that the recipient has previously agreed to enter into
with the sender.
(d) Express Prior Authorization may be obtained by oral or written
means, including electronic methods.
(1) Written authorization must contain the subscriber's signature,
including an electronic signature as defined by 15 U.S.C. 7001 (E-Sign
(2) All authorizations must include the electronic mail address to
which mobile service commercial messages can be sent or directed. If
the authorization is made through a website, the website must allow the
subscriber to input the specific electronic mail address to which
commercial messages may be sent.
(3) Express Prior Authorization must be obtained by the party
initiating the mobile service commercial message. In the absence of a
specific request by the subscriber to the contrary, express prior
authorization shall apply only to the particular person or entity
seeking the authorization and not to any affiliated entities unless the
subscriber expressly agrees to their being included in the express
(4) Express Prior Authorization may be revoked by a request from the
subscriber, as noted in paragraph (b)(2) and (b)(3) of this section.
(5) All requests for express prior authorization must include the
(i) That the subscriber is agreeing to receive mobile service
commercial messages sent to his/her wireless device from a particular
sender. The disclosure must state clearly the identity of the business,
individual, or other entity that will be sending the messages;
(ii) That the subscriber may be charged by his/her wireless service
provider in connection with receipt of such messages; and
(iii) That the subscriber may revoke his/her authorization to receive
MSCMs at any time.
(6) All notices containing the required disclosures must be clearly
legible, use sufficiently large type or, if audio, be of sufficiently
loud volume, and be placed so as to be readily apparent to a wireless
subscriber. Any such disclosures must be presented separately from any
other authorizations in the document or oral presentation. If any
portion of the notice is translated into another language, then all
portions of the notice must be translated into the same language.
(e) All CMRS providers must identify all electronic mail domain names
used to offer subscribers messaging specifically for wireless devices
in connection with commercial mobile service in the manner and
time-frame described in a public notice to be issued by the Consumer &
Governmental Affairs Bureau.
(f) Each CMRS provider is responsible for the continuing accuracy and
completeness of information furnished for the FCC's wireless domain
names list. CMRS providers must:
(1) File any future updates to listings with the Commission not less
than 30 days before issuing subscribers any new or modified domain
(2) Remove any domain name that has not been issued to subscribers or
is no longer in use within 6 months of placing it on the list or last
date of use; and
(3) Certify that any domain name placed on the FCC's wireless domain
names list is used for mobile service messaging.
[ 69 FR 55779 , Sept. 16, 2004, as amended at 70 FR 34666 , June 15, 2005;
85 FR 64407 , Oct. 13, 2020]
Subpart CC--Customer Account Record Exchange Requirements
Authority: 47 U.S.C. 154, 201, 202, 222, 258 unless otherwise noted.
Source: 70 FR 32263 , June 2, 2005, unless otherwise noted.
Goto Section: 64.2502 | 64.4000
Goto Year: 2020 |
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